The Nordics face the same demographic wall — across an entire category of the economy, not one lucky find. Cleaning, laundry, waste, maintenance, trades: these are decades-old, profitable businesses, not turnarounds. The only reason they're available is an owner ready to retire.
One repeatable engine, three parts — from first signal to management-led growth.
We find companies that are off-market — sourced by our AI agent Steve and our broker network.
We invest our own capital alongside our investors, together with our banking partners.
We hold our companies long, developing custom software and modern marketing & sales systems that enable growth.
Not a thesis — a trajectory already underway.
Industrial laundry for elderly care and hotels, plus consumer dry cleaning — Turku region, acquired January 2026.
This team has founded 10 companies, scaled one to €8M ARR internationally, and holds credentials spanning Stanford and Hanken (twice over) — including a PhD in Mathematics — plus the AI and full-stack systems background that lets this scale without headcount scaling with it.
Join us if you love seeing SMEs grow.
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